HARIANEXPRESS – Fans of Asian drama in Indonesia recently had a unique chance to dive into the world of ‘OVERDO’ at a special Pop-up Event. Held at Food Society, Mall Kota Kasablanka, from July 29 to August 2, 2026, this five-day activation allowed enthusiasts to engage directly with elements from the popular series.
The event highlighted a growing trend where enjoying entertainment content extends beyond mere screens to include interactive public experiences.
A New Way to Engage with Asian Drama
The enthusiasm of the Indonesian public for Asian drama was clearly evident through the Pop-up Event OVERDO. This activation demonstrated how content consumption is evolving, moving beyond solely screen-based enjoyment to direct interaction in public spaces.
As interest in Asian entertainment content grows, the experience of watching series is no longer confined to screens. The Pop-up Event OVERDO was designed to connect the story within the series with real-life experiences, enabling fans to interact firsthand with its iconic elements.
Interactive Activities for Fans
Throughout the event, visitors enjoyed various interactive activities directly inspired by the ‘OVERDO’ series. These activities brought the drama to life for attendees.
- Visitors could see a replica of an iconic car that appears in the series.
- Attendees had the opportunity to try on character costumes from the show.
- Interactive games offered participants the chance to win official merchandise.
- A specially themed photobooth area was available for fans to capture moments, designed to evoke the atmosphere of being inside the ‘OVERDO’ world.
Overwhelming Fan Enthusiasm
The entire series of activities garnered an enthusiastic response from a diverse range of visitors. This included dedicated Asian drama lovers, various fan communities, and even general mall visitors who participated in the experience.
For those who wish to watch the drama, the ‘OVERDO’ series is available exclusively on WeTV.
