HARIANEXPRESS – Asia Tile, a brand under PT Platinum Ceramics Industry, has launched its innovative Elise Harmony ceramic collection, featuring a unique perla effect designed to bring an elegant, pearl-like shimmer to interior spaces.
This new ceramic line responds to dynamic interior design trends. The visual character of materials and their interaction with light are now gaining prominence over traditional motifs and colors.
Its pearlescent effect provides distinct visual dimensions, making rooms feel more vibrant. This is achieved without requiring excessive decoration.
Jali Wijaya, Marketing Director of PT Platinum Ceramics Industry, highlighted the evolving perception of ceramics in modern design.
“Kami percaya bahwa keramik tidak lagi sekadar menjadi material pelapis lantai atau dinding, tetapi juga menjadi bagian penting dalam membentuk karakter sebuah ruang. Untuk itu, melalui produk Asia Tile yakni Elise Harmony dengan perla effect, kami ingin menghadirkan inovasi yang mampu memberikan pengalaman visual yang berbeda sekaligus tetap mengedepankan kualitas yang dapat diandalkan,” ujar Jali Wijaya (Marketing Director PT Platinum Ceramics Industry).
The Elise Harmony collection is available in a versatile 25×40 cm dimension. Its perla effect generates soft, multi-colored reflections, including subtle shades of green, pink, and purple, resembling pearls when light strikes the surface.
Wijaya further elaborated on the brand’s innovative approach to product development.
“Bagi kami, inovasi bukan hanya tentang menghadirkan motif baru, tetapi tentang bagaimana sebuah material mampu menciptakan pengalaman visual yang berbeda. Efek kilau yang lembut memberikan dimensi baru pada ruangan tanpa membuat tampilannya terasa berlebihan,” tambah Jali.
Due to its distinctive visual qualities, Elise Harmony is highly adaptable for various interior concepts, from classic to modern minimalist styles. The collection’s motifs are also easy to pair with diverse furniture and decorations, functioning as either a primary design element or a complementary accent.
Beyond residential applications like living rooms, kitchens, bathrooms, and terraces, the perla effect’s aesthetic appeal is also well-suited for commercial environments. Businesses such as cafes and boutique stores, which prioritize unique visual experiences for patrons, can utilize this material to elevate their spatial aesthetics.
Asia Tile, supported by PT Platinum Ceramics Industry’s 55 years of experience in Indonesia’s ceramic industry, remains dedicated to continually developing ceramic options. These products feature diverse motifs, textures, and sizes that keep pace with evolving interior trends.
Wijaya concluded by emphasizing the future direction of interior design.
“Kami melihat desain interior ke depannya akan semakin mengarah pada material yang bukan hanya indah dipandang, tetapi juga mampu memberikan karakter dan suasana pada ruang. Karena itu, pengembangan desain menjadi bagian penting bagi kami dalam menghadirkan produk yang tetap relevan dengan kebutuhan konsumen,” tutup Jali.
As the trend for personalized living spaces grows, materials capable of visually interacting with lighting are anticipated to become increasingly sought after. For many property owners, ceramics are transforming into essential design components that define a room’s essence and atmosphere.
