HARIANEXPRESS – PT Platinum Ceramics Industry has launched Platinum Super Stop, an innovative ceramic tile series featuring R12 anti-slip technology, in response to the persistent issue of household accidents caused by slippery floors. This new product aims to enhance home safety while maintaining aesthetic appeal.
Slippery surfaces remain a leading cause of domestic accidents, often overlooked despite their significant risk. High-risk areas such as bathrooms, kitchens, terraces, and pool surrounds are particularly problematic due to their frequent exposure to water, which increases the potential for slips.
These risks extend beyond children and the elderly, posing threats to adults engaging in daily activities at home. Injuries can range from minor bruises to severe trauma, prompting a growing public demand for safer building materials, including floor ceramics.
The shift in consumer priorities, focusing on safety alongside design, has been noted by building material manufacturers. Producers are now developing materials that provide a sense of security without compromising user comfort.
“Recently, we have seen that people are no longer only considering design when choosing building materials, but also the safety aspect, especially for areas that are frequently exposed to water. Therefore, the innovations we are developing aim to meet both needs, namely providing a safer surface without losing its aesthetic value,” said Jali Wijaya, Marketing Director of PT Platinum Ceramics Industry.
Platinum Super Stop showcases PT Platinum Ceramics Industry’s commitment to innovation in safe surfaces. This product line incorporates R12 standard anti-slip technology, specifically engineered to mitigate the risk of slips in wet environments.
Unlike conventional anti-slip ceramics, which typically feature a rough texture, Platinum Super Stop’s technology ensures a smooth and comfortable surface underfoot. It also remains easy to clean while providing high grip when wet.
The R12 standard is recognized for classifying anti-slip ceramics with high grip levels, making it highly recommended for areas prone to wetness. This characteristic creates more stable footing, thus providing greater safety for family members during their activities.
Jali Wijaya elaborated that the increasing public attention to safety aspects indicates the evolving function of building materials. He stated they now extend beyond merely fulfilling aesthetic requirements.
“For more than five decades, Platinum Ceramics has continuously developed products relevant to the needs of the Indonesian community. Platinum Super Stop is one manifestation of our commitment to presenting ceramics that are not only of high quality and aesthetic, but also provide added value through the aspect of safety increasingly needed by Indonesian families,” he explained.
To support design flexibility for home interiors, Platinum Super Stop is available in 50×50 cm and 60×60 cm sizes. The collection offers elegant color palettes like Black, Grey, Brown, Cream, and White.
The product line also features various appealing motifs such as Lugo, Larsen, and Stefano, enabling seamless integration with diverse contemporary home architectural concepts. As a pioneer in Indonesia’s ceramic industry with over 55 years of experience, PT Platinum Ceramics Industry maintains its commitment to innovation.
All Platinum Ceramics products meet national and international quality standards, including SNI and EN Standards. Jali Wijaya concluded that innovation is not just about new designs but also about products providing tangible benefits in daily life.
“For us, innovation is not just about presenting new designs, but also how a product can provide real benefits in everyday life. A comfortable home should also be able to provide a sense of security for all family members,” Jali concluded.
With rising awareness of home safety, anti-slip floor materials are expected to become a primary consideration, especially for areas with frequent water contact. This trend signifies that safety is now an inseparable part of a home’s quality, alongside its function and aesthetics.
